B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- spam rate increase for emails containing 'act now' phrasing (2024)
Emails containing 'act now' phrasing had a 34% higher spam rate compared to neutral alternatives according to a 2024 Litmus analysis.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://www.mailgo.ai/blog/why-does-my-email-go-to-spam-2025-fixes--prevention-guide_55 ↗
Source Article
Why Does My Email Go to Spam? 2025 Fixes & Prevention Guide
Why Does My Email Go to Spam? 2025 Fixes & Prevention Guide
Introduction
In today's digital world, email remains a cornerstone of business communication. However, one of the most persistent challenges businesses face is the unintended routing of legitimate emails to spam folders. Spam filters, emplo…
Original Research
Litmus
· Original study ↗
Methodology
Litmus analysis of email spam rates comparing 'act now' phrasing to neutral alternatives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
emails containing 'act now' phrasing: 34% spam rate increase. Source: Litmus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/act-now-spam-rate-litmus-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/act-now-spam-rate-litmus-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- spam rate increase for emails containing 'act now' phrasing<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/act-now-spam-rate-litmus-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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