B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- firms not using listed marketing software solutions for US accounting firms (2023)
Over 50% of surveyed US accounting firms reported not currently using marketing automation, project management, proposal, or podcasting software solutions.
- Source states 'Over 50%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inovautus Consulting
Primary
Tier A
https://inovautus.com/2023-growth-survey-insights-and-trends/ ↗
Source Article
2023 Growth Survey Insights and Trends | Inovautus Consulting
2023 Growth Survey Insights and Trends
Key Points
- The 2023 Inovautus Growth Outlook® Survey reveals strong firm growth expectations, rising non-compliance revenue, and continued capacity challenges.
- Marketing priorities are shifting toward digital marketing, events, and internal training as firm…
Original Research
Inovautus Consulting
· Original study ↗
Methodology
Includes podcasting software and other solutions; most plan to evaluate in 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US accounting firms: 50% firms not using listed marketing software solutions. Source: Inovautus Consulting (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accounting-firms-not-using-marketing-software-2023
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<blockquote cite="https://lighthousedata.io/data/accounting-firms-not-using-marketing-software-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- firms not using listed marketing software solutions for US accounting firms<br><small>Source: Inovautus Consulting (2023) · <a href="https://lighthousedata.io/data/accounting-firms-not-using-marketing-software-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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