B
Evidence Grade B
Safe to Cite
Dated
60%
60% -- accidental click rate for Mobile banner ad clicks (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA Global)
Primary
Tier B
http://www.mmaglobal.com/articles/its-2017-and-you-still-dont-know-where-your-ads-are-running ↗
Source Article
It’s 2017 and you still don’t know where your ads are running
Original Research
Mobile Marketing Association (MMA Global)
· Original study ↗
Methodology
Share of mobile banner clicks that are accidental; original source not attributed in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile banner ad clicks: 60% accidental click rate. Source: Mobile Marketing Association (MMA Global) (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accidental-mobile-banner-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/accidental-mobile-banner-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- accidental click rate for Mobile banner ad clicks<br><small>Source: Mobile Marketing Association (MMA Global) (2017) · <a href="https://lighthousedata.io/data/accidental-mobile-banner-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.