B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.5%
0.5% -- email unsubscribe rate benchmark for Email/e-zine subscriber lists (2026)
An email/e-zine unsubscribe rate below 0.5% is considered acceptable.
- Stated as a benchmark guideline (<0.5%), not an empirical study result
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
augmente-ton-trafic.fr
Primary
Tier C
https://www.augmente-ton-trafic.fr/e-zines-pour-communication-digitale-relancer-lengagement-de-votre… ↗
Source Article
E-zines pour communication digitale : relancer l’engagement de votre communauté
Original Research
augmente-ton-trafic.fr
· Original study ↗
Methodology
Benchmark threshold stated in article: an unsubscribe rate below 0.5% ('inférieur à 0,5%') is considered acceptable; no named study, collection year used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email/e-zine subscriber lists: 0.5% email unsubscribe rate benchmark. Source: augmente-ton-trafic.fr (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/acceptable-email-unsubscribe-rate
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<blockquote cite="https://lighthousedata.io/data/acceptable-email-unsubscribe-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- email unsubscribe rate benchmark for Email/e-zine subscriber lists<br><small>Source: augmente-ton-trafic.fr (2026) · <a href="https://lighthousedata.io/data/acceptable-email-unsubscribe-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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