B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- consumer agreement rate for American consumers (2015)
Only about 4 percent of American consumers surveyed agreed or strongly agreed with all three data tradeoff propositions (discount-for-data, Wi-Fi monitoring, store profiling).
- Includes both 'agree' and 'agree strongly'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Annenberg School for Communication, University of Pennsylvania
Primary
Tier A
https://projectvrm.org/2015/08/03/the-coming-collapse-of-surveillance-marketing/ ↗
Source Article
The coming collapse of surveillance marketing
A few minutes ago, on a mailing list, somebody asked me if Google hadn’t shown people don’t mind having personal data harvested as long as they get value in exchange for it. Here’s what I answered:
It’s not about Google — or Google alone. It’s about the wanton and widespread harvesting of personal d…
Original Research
Annenberg School for Communication, University of Pennsylvania
· Original study ↗
Methodology
Survey by Annenberg School for Communication, University of Pennsylvania (The Tradeoff Fallacy report)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American consumers: 4% consumer agreement rate. Source: Annenberg School for Communication, University of Pennsylvania (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accept-all-tradeoffs-agree-2015
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<blockquote cite="https://lighthousedata.io/data/accept-all-tradeoffs-agree-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- consumer agreement rate for American consumers<br><small>Source: Annenberg School for Communication, University of Pennsylvania (2015) · <a href="https://lighthousedata.io/data/accept-all-tradeoffs-agree-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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