B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- share preferring ai conversational answers over traditional search for users aged 18-34 (2025)
According to Accenture, 39% of people aged 18-34 prefer conversational AI responses over standard web searches.
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Lighthouse Research Team
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Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
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Source Article
Marketing Data Science: usługi R&D w marketingu | Whites
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Zaawansowane technologie takie jak Sear…
Original Research
Accenture
· Original study ↗
Methodology
Cited by Whites agency as Accenture research; original methodology not stated on page
Methodology documented
Segmentation
Industrymarketing
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Plain Text
users aged 18-34: 39% share preferring ai conversational answers over traditional search. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accenture-ai-conversational-preference-18-34
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<blockquote cite="https://lighthousedata.io/data/accenture-ai-conversational-preference-18-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share preferring ai conversational answers over traditional search for users aged 18-34<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/accenture-ai-conversational-preference-18-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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