B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- accelerated pacing adoption rate for Retail media advertisers (US and APAC) (2026)
There is 26% adoption for accelerated pacing among retail media advertisers across US and APAC platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
30,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Osmos
Primary
Tier A
https://www.osmos.ai/blog/retail-media-benchmarks-2026 ↗
Source Article
Retail Media Benchmarks: What Success Looks Like in 2026
Subscribe to our news letter
2026 Is the Year Retail Media Gets Measured
Retail media too, much like the rest of us, has officially grown up.
What started as an experimental monetisation layer has entered a far more serious phase, one shaped by advertiser scrutiny, performance expectations, and incr…
Original Research
Osmos
· Original study ↗
Methodology
Osmos internal data; 30,000+ advertiser campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail media advertisers (US and APAC): 26% accelerated pacing adoption rate. Source: Osmos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accelerated-pacing-adoption-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/accelerated-pacing-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- accelerated pacing adoption rate for Retail media advertisers (US and APAC)<br><small>Source: Osmos (2026) · <a href="https://lighthousedata.io/data/accelerated-pacing-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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