B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- share of shoppers saying about us page helps convert visitors for shoppers (2025)
HubSpot reports that 31% of shoppers believe an About Us page helps convert visitors into customers.
- Secondary citation of HubSpot research without original survey methodology details
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Lighthouse Research Team
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://hopiant.com/blog/how-to-craft-an-engaging-shopify-store-about-us-page/ ↗
Source Article
How to Create an Engaging Shopify Store About Us Page
Introduction
To every creator, Shopify acts as a gateway to sell their products. Creators spend many hours working on their Shopify store. They work hard to make it perfect before launching it to the public. Creating a Shopify store requires a compelling About Us page. It’s indispensable and provide…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot; original survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 31% share of shoppers saying about us page helps convert visitors. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/about-us-page-conversion-shoppers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/about-us-page-conversion-shoppers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of shoppers saying about us page helps convert visitors for shoppers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/about-us-page-conversion-shoppers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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