97% -- abm roi poll result for ABM (Account-Based Marketing) strategy (2022)

Name: Abm ROI Poll Result Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-19

2022 · Altera Group

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Attribution: Altera Group View source

Lighthouse Research Team

Last verified: 2026-08-19 · How we verify data →

Source verified Evidence graded

Value

97%

Unit

Percentage

Data Vintage

2022

Entity

ABM (Account-Based Marketing) strategy

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Altera Group Primary Tier C

https://digitalmarketingmagazine.co.uk/articles/b2b-marketing-in-a-content-driven-era ↗

Confidence: 23/100 Vintage: 2022 Channel: Deep Crawl

Source Article

B2B Marketing in a content driven era

With the death of traditional sales roles, B2B marketing is coming into its own. It has experienced a significant shake-up in recent years with businesses digitally transforming. Marketing is now a much more active and powerful role with a lot more engagement with buyers. Today, there is a blurring …

Original Research

Altera Group · Original study ↗

Methodology

Poll result from Altera Group

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

ABM (Account-Based Marketing) strategy: 97% abm roi poll result. Source: Altera Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-roi-poll-result

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<blockquote cite="https://lighthousedata.io/data/abm-roi-poll-result" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- abm roi poll result for ABM (Account-Based Marketing) strategy<br><small>Source: Altera Group (2022) · <a href="https://lighthousedata.io/data/abm-roi-poll-result" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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