B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
86%
86% -- share of marketers using abm for marketers (2026)
According to HubSpot, 86% of marketers use account-based marketing (ABM) to improve their win rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.aomni.com/blog/b2b-data-prospecting ↗
Source Article
Understanding B2B Data Prospecting (Ways To Improve & Use Data For Sales)
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot data cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 86% share of marketers using abm. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-marketers-win-rate-hubspot
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<blockquote cite="https://lighthousedata.io/data/abm-marketers-win-rate-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of marketers using abm for marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/abm-marketers-win-rate-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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