76% -- marketers saying abm generates greater roi for account-based marketing (2025)

Name: Marketers Saying Abm Generates Greater ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2025 · Adobe

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Attribution: Adobe View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

76%

Unit

Percentage

Data Vintage

2025

Entity

account-based marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adobe Primary Tier C

https://blog.hivestrategy.com/inbound-marketing-vs-other-strategies-cost-comparison ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Inbound Marketing vs Other Strategies: A Cost Comparison

For any business, the challenge of effectively allocating marketing budgets is critical. With various strategies like inbound marketing, account-based marketing (ABM), traditional advertising, and digital advertising options available to you, understanding and comparing their costs and effectiveness…

Original Research

Adobe · Original study ↗

Methodology

Cited from Adobe by Hive Strategy blog

Methodology documented

Segmentation

IndustryB2B Company SizeMid-market RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

account-based marketing: 76% marketers saying abm generates greater roi. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-greater-roi-76-percent-marketers

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<blockquote cite="https://lighthousedata.io/data/abm-greater-roi-76-percent-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- marketers saying abm generates greater roi for account-based marketing<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/abm-greater-roi-76-percent-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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