B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of high performing abm programs with executive sponsorship for high-performing ABM programs (2025)
84% of high-performing ABM programs had executive leaders who personally championed the initiative across departments.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ForgeX
Primary
Tier B
https://www.infinityn.com/articles-and-news/how-mature-is-your-abm-program-really ↗
Source Article
How Mature Is Your ABM Program Really?
Infinityn & 6sense: Unlocking the Power of Data-Driven GTM Execution
Explore Latane Conant’s customer-first vision for Account-Based Marketing. Learn how 6sense’s ABM framework leverages data, AI, and the “Dark Funnel”...
There’s a point in every company’s growth when the numbers stop adding up. The…
Original Research
ForgeX
· Original study ↗
Methodology
ForgeX ABM Maturity Report, cited via Infinityn article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-performing ABM programs: 84% share of high performing abm programs with executive sponsorship. Source: ForgeX (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-executive-sponsorship-84-percent
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<blockquote cite="https://lighthousedata.io/data/abm-executive-sponsorship-84-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of high performing abm programs with executive sponsorship for high-performing ABM programs<br><small>Source: ForgeX (2025) · <a href="https://lighthousedata.io/data/abm-executive-sponsorship-84-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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