B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- customer relationship improvement for companies using Account-Based Marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ITSMA
Primary
Tier C
https://bigclicksboon.com/demand-generation-definition-strategies-benefits/ ↗
Source Article
What is Demand Generation? Strategies & Benefits Explained
Original Research
ITSMA
· Original study ↗
Methodology
ITSMA Survey, cited secondhand by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using Account-Based Marketing: 74% customer relationship improvement. Source: ITSMA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-customer-relationship-improvement-itsma
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<blockquote cite="https://lighthousedata.io/data/abm-customer-relationship-improvement-itsma" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customer relationship improvement for companies using Account-Based Marketing<br><small>Source: ITSMA (2026) · <a href="https://lighthousedata.io/data/abm-customer-relationship-improvement-itsma" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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