B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
38%
38% -- win rate increase percentage for B2B companies with ABM programmes (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://designcloud.app/blog/5-excellent-ways-to-attract-new-customers ↗
Source Article
B2B Marketing Ideas: Tactics & Examples | Design Cloud
B2B Marketing Ideas: Creative Tactics & Examples That Win Leads
B2B brands are getting more creative, and standing out now takes more than a quarterly email. The best B2B marketing mixes several tactics across content, channels and brand. This guide rounds up creative B2B marketing ideas, with real …
Original Research
Salesforce
· Original study ↗
Methodology
Article cites Salesforce as the original source; no study date or sample size given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies with ABM programmes: 38% win rate increase percentage. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-38-percent-higher-win-rate-b2b
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<blockquote cite="https://lighthousedata.io/data/abm-38-percent-higher-win-rate-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- win rate increase percentage for B2B companies with ABM programmes<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/abm-38-percent-higher-win-rate-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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