B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4%
4% -- annual revenue decline rate for companies with poor sales and marketing alignment (2024)
Aberdeen Group reports that companies with poor sales and marketing alignment experience a 4% annual revenue decline.
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Lighthouse Research Team
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Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://www.martech3d.com/news/aligning-marketing-and-sales-with-martech3d ↗
Source Article
Aligning Sales and Marketing in Manufacturing
June 14, 2024
Aligning Sales and Marketing in Manufacturing
Sales and marketing alignment isn’t a nice-to-have — it’s one of the strongest predictors of growth. According to LXA, businesses with strong alignment between sales and marketing achieve around 20% annual growth, while those without it los…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Cited from Aberdeen Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with poor sales and marketing alignment: 4% annual revenue decline rate. Source: Aberdeen Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aberdeen-poor-alignment-4-percent-revenue-decline
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<blockquote cite="https://lighthousedata.io/data/aberdeen-poor-alignment-4-percent-revenue-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- annual revenue decline rate for companies with poor sales and marketing alignment<br><small>Source: Aberdeen Group (2024) · <a href="https://lighthousedata.io/data/aberdeen-poor-alignment-4-percent-revenue-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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