B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- email click through rate improvement for Personalized email marketing campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://attentive.ly/email/ ↗
Source Article
How Connecting Email to Social Media Drives Engagement
Original Research
Aberdeen Group
· Original study ↗
Methodology
Attributed by Attentive.ly to an Aberdeen Group study; improvement vs. non-personalized email, no year or link provided
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Personalized email marketing campaigns: 14% email click through rate improvement. Source: Aberdeen Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aberdeen-personalization-ctr-improvement
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<blockquote cite="https://lighthousedata.io/data/aberdeen-personalization-ctr-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email click through rate improvement for Personalized email marketing campaigns<br><small>Source: Aberdeen Group (2026) · <a href="https://lighthousedata.io/data/aberdeen-personalization-ctr-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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