B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- trust decrease per second delay for ecommerce customers (2026)
A one-second delay in page load time can lead to an 11% decrease in trust.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://qodespace.com/blogs/news/performance-matters-to-your-ecommerce-success ↗
Source Article
The Power of Performance: Why Speed Matters for Your eCommerce Website
In the fast-paced world of eCommerce, the need for a high-performing website has never been greater. A slow and sluggish website can drive potential customers away, resulting in lost sales and damaged brand reputation. As you keep reading, we'll explore the importance of performance for your eCommer…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Aberdeen Group study cited by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce customers: 11% trust decrease per second delay. Source: Aberdeen Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aberdeen-delay-trust-drop
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<blockquote cite="https://lighthousedata.io/data/aberdeen-delay-trust-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- trust decrease per second delay for ecommerce customers<br><small>Source: Aberdeen Group (2026) · <a href="https://lighthousedata.io/data/aberdeen-delay-trust-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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