B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- share of checkout abandonments from security concerns for ecommerce shoppers (2025)
Security concerns account for 19% of ecommerce checkout abandonments.
- Based on Baymard Institute survey/research data on checkout abandonment reasons
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://kirro.io/checkout-optimization-best-practices ↗
Source Article
9 Checkout Optimization Best Practices (Data-Backed)
The average ecommerce checkout loses over half its shoppers before they finish paying. Baymard Institute found that better checkout design alone can lift conversions by 35%. And yet 65% of the top ecommerce sites still score “mediocre or worse” at checkout.
That means most stores are leaving money o…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce shoppers: 19% share of checkout abandonments from security concerns. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandonment-security-concerns-19
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<blockquote cite="https://lighthousedata.io/data/abandonment-security-concerns-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- share of checkout abandonments from security concerns for ecommerce shoppers<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/abandonment-security-concerns-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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