B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- share citing payment trust concerns for cart abandoners (2025-09)
19% of cart abandoners cited payment trust concerns (not trusting the site with card details) as a removable reason for abandoning checkout/cart.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://www.darkroomagency.com/observatory/abandoned-cart-email ↗
Source Article
Abandoned Cart Emails: Timing & 10 Examples | Darkroom
RETENTION MARKETING
Abandoned Cart Emails: Strategy, Timing and 10 Examples That Recover Revenue
Written by Darkroom leardership
Last update: August 3, 2026
Cart abandonment is not a failure state; it is the buying process. In Baymard Institute's research, 42% of US shoppers who abandoned a cart wer…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute meta-analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cart abandoners: 19% share citing payment trust concerns. Source: Baymard Institute (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandonment-reason-payment-trust-19
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<blockquote cite="https://lighthousedata.io/data/abandonment-reason-payment-trust-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- share citing payment trust concerns for cart abandoners<br><small>Source: Baymard Institute (2025-09) · <a href="https://lighthousedata.io/data/abandonment-reason-payment-trust-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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