B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- share of cart abandonments citing distrust of site with card details for online shoppers (2025)
19% of cart abandonments cite not trusting the site with card details as the reason.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://aiter.io/blog/post/need-based-vs-objection-based-ads ↗
Source Article
Need-Based vs Objection-Based Ads: 14 Examples | Aiter
Two ads, same product, wildly different jobs. One says, "Here is the brighter future you want." The other says, "Yes, it really works, and yes, you can cancel anytime." Both can win. They just win at different moments, with different people, in different parts of the funnel.
That is the whole tensio…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute abandonment-reason study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 19% share of cart abandonments citing distrust of site with card details. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandonment-payment-trust-19
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<blockquote cite="https://lighthousedata.io/data/abandonment-payment-trust-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- share of cart abandonments citing distrust of site with card details for online shoppers<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/abandonment-payment-trust-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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