B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- share abandoning due to complicated checkout for consumers aged 30 to 44 (2026)
38% of consumers aged 30 to 44 abandon their purchases due to overly complicated checkout processes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
betterpayment.co
Primary
Tier C
https://betterpayment.co/risk-perception-in-online-payments/ ↗
Source Article
Risk Perception in Online Payments: The Hidden Anxiety Behind Every Online Purchase
Original Research
betterpayment.co
· Original study ↗
Methodology
Cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers aged 30 to 44: 38% share abandoning due to complicated checkout. Source: betterpayment.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandonment-complicated-checkout-30-44
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<blockquote cite="https://lighthousedata.io/data/abandonment-complicated-checkout-30-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share abandoning due to complicated checkout for consumers aged 30 to 44<br><small>Source: betterpayment.co (2026) · <a href="https://lighthousedata.io/data/abandonment-complicated-checkout-30-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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