B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

78%

78% -- transaction abandonment rate for consumers (2024)

2024  · Yokel Local

78% of people have abandoned a transaction midway due to poor customer service.

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Attribution: Yokel Local View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Yokel Local Primary Tier C
https://matterway.io/blogsai/navigating-the-digital-maze-innovative-solutions-for-friction ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Navigating the Digital Maze: Innovative Solutions for Friction
Table of contents: This is some text inside of a div block. Soeren Munke May 29, 2024 Getting a handle on digital friction is like finding that pebble in your shoe. It's small but can really mess up your walk. Digital friction is the extra hassle employees deal with when they're trying to get stuff …
Original Research
Yokel Local · Original study ↗

Survey cited via Yokel Local; original methodology not stated

Methodology documented
IndustryRetail RegionGlobal Channelcontent
Plain Text
consumers: 78% transaction abandonment rate. Source: Yokel Local (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-transaction-poor-service-78pct
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<blockquote cite="https://lighthousedata.io/data/abandoned-transaction-poor-service-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- transaction abandonment rate for consumers<br><small>Source: Yokel Local (2024) · <a href="https://lighthousedata.io/data/abandoned-transaction-poor-service-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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