B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- abandoned checkout share of email revenue for e-commerce brands (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
excelohunt.com
Primary
Tier C
https://www.excelohunt.com/blog/email-audit-revenue-leaks/ ↗
Source Article
Email Revenue Leaks: The Hidden Gaps Costing You Money Every Month
Email Revenue Leaks: The Hidden Gaps Costing You Money Every Month
If your email programme is generating revenue, it’s easy to assume it’s working well. The dangerous reality is that most e-commerce brands are capturing only a fraction of the revenue their email list is capable of producing — and th…
Original Research
excelohunt.com
· Original study ↗
Methodology
Industry data cited by blog; no named study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce brands: 15% abandoned checkout share of email revenue. Source: excelohunt.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-checkout-email-revenue-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandoned-checkout-email-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- abandoned checkout share of email revenue for e-commerce brands<br><small>Source: excelohunt.com (2026) · <a href="https://lighthousedata.io/data/abandoned-checkout-email-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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