B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- abandoned cart recovery rate for cart abandonment email campaigns (2025)
An average recovery campaign can recover 23% of abandoned online shopping carts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
getellipsis.com
Primary
Tier C
https://getellipsis.com/revenue-focused-email-marketing/?utm_source=blog&utm_medium=blog post&utm_… ↗
Source Article
Revenue-focused Email Marketing ⋆ Ellipsis®
Revenue-focused Email Marketing
Email is one of the highest-impact marketing channels, and our revenue-focused email marketing ensures our clients are getting the most from their email.
We’re currently working on building out our email marketing offering; we can, however, take care of:
- Onboarding …
Original Research
getellipsis.com
· Original study ↗
Methodology
Stated average recovery rate for cart abandonment email campaigns; original source not named on page
Methodology documented
Segmentation
IndustryeCommerce
RoleContent Marketer
Channelemail
Cite this stat
Plain Text
cart abandonment email campaigns: 23% abandoned cart recovery rate. Source: getellipsis.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-recovery-campaign-recovery-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandoned-cart-recovery-campaign-recovery-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- abandoned cart recovery rate for cart abandonment email campaigns<br><small>Source: getellipsis.com (2025) · <a href="https://lighthousedata.io/data/abandoned-cart-recovery-campaign-recovery-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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