B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$4
$4 -- email revenue per recipient for ecommerce abandoned cart email flows (2025)
Ecommerce abandoned cart email flows generate an average of $3.65 in revenue per recipient according to Klaviyo's 2025 benchmark report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://pagepilot.ai/blog/shopify-email-marketing-vs-klaviyo ↗
Source Article
Shopify Email Marketing vs Klaviyo: Which Drives More Sales?
Every Shopify store owner has watched potential customers browse, add items to their cart, and disappear without buying. Choosing the right email platform is one of the most effective ways to recover that revenue, but deciding between Shopify Email and Klaviyo for a Shopify Email Marketing vs Klaviy…
Original Research
Klaviyo
· Original study ↗
Methodology
Cited from Klaviyo's 2025 Ecommerce Benchmark Report; aggregate benchmark of revenue generated per recipient by abandoned cart automation flows.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce abandoned cart email flows: $4 email revenue per recipient. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-revenue-per-recipient-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-revenue-per-recipient-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- email revenue per recipient for ecommerce abandoned cart email flows<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/abandoned-cart-email-revenue-per-recipient-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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