41.2% — Abandoned Cart Email Open Rate - Abandoned Cart Emails - 2015 for email_marketing_abandoned_cart (2015)

Name: Abandoned Cart Email Open Rate - Abandoned Cart Emails - 2015 Statistics
Creator: Lighthouse Research
Published: 2026-04-01

2015 · Unknown · Klaviyo

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Source: Klaviyo View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-03 · How we verify data →

Source verified Evidence graded

Value

41.2%

Unit

Percentage

Data Vintage

2015

Entity

email_marketing_abandoned_cart

Study Type

Unknown

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

43/100 confidence

Sources (3)

Klaviyo Primary Tier A

https://www.klaviyo.com/resources/email-sms-benchmarks ↗

Confidence: 65/100 Vintage: 2015

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Original Research

Klaviyo · Original study ↗

Methodology

Ecommerce cart abandonment recovery sequence

Study: Unknown

Segmentation

Industryemail_marketing Roleabandoned_cart

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

email_marketing_abandoned_cart: 41.2% Abandoned Cart Email Open Rate - Abandoned Cart Emails - 2015. Source: Klaviyo (2015). Via Lighthouse Research Data — https://lighthousedata.io/data/abandoned-cart-email-open-rate-abandoned-cart-emails-2015-email-marketing-abandoned-cart-2015

HTML Embed

<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-open-rate-abandoned-cart-emails-2015-email-marketing-abandoned-cart-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41.2%</strong> — Abandoned Cart Email Open Rate - Abandoned Cart Emails - 2015 for email_marketing_abandoned_cart<br><small>Source: Klaviyo (2015) · <a href="https://lighthousedata.io/data/abandoned-cart-email-open-rate-abandoned-cart-emails-2015-email-marketing-abandoned-cart-2015" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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