B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

45%

45% -- abandoned cart email open rate for abandoned cart recovery emails (2020)

Name: Abandoned Cart Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2020 · MailUp

Abandoned cart recovery emails achieve an open rate of 45% according to Moosend benchmark data.

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Attribution: MailUp View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2020

Entity

abandoned cart recovery emails

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

MailUp Primary Tier B

https://mailup.it/blogs/email-sms-transazionali/ ↗

Confidence: 61/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Email e SMS transazionali: MailUp presenta la guida completa all’utilizzo dei messaggi più performanti di sempre

Email e SMS transazionali: MailUp presenta la guida completa all’utilizzo dei messaggi più performanti di sempre Cosa sono le email transazionali? Nel caso in cui questo termine non ti sia familiare, non preoccuparti: il nuovo ebook di MailUp “Email e SMS transazionali: la guida completa” è pensato …

Also cited by

forbes.com https://www.forbes.com/

2026-08-16

amraandelma.com https://www.amraandelma.com/

2026-08-16

Original Research

MailUp · Original study ↗

Methodology

Source: Moosend

Segmentation

IndustryeCommerce RegionEMEA RoleAll marketers Channelemail

Cite this stat

Plain Text

abandoned cart recovery emails: 45% abandoned cart email open rate. Source: MailUp (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-open-rate

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<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- abandoned cart email open rate for abandoned cart recovery emails<br><small>Source: MailUp (2020) · <a href="https://lighthousedata.io/data/abandoned-cart-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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