B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- website abandonment due to navigation for online shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CX Central
Primary
Tier C
https://arena.im/blog/customer-experience/ecommerce-customer-experience/ ↗
Source Article
Ecommerce customer experience: here’s how to optimize it
Original Research
CX Central
· Original study ↗
Methodology
Cited from CX Central
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 25% website abandonment due to navigation. Source: CX Central (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandon-complex-navigation-25
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandon-complex-navigation-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- website abandonment due to navigation for online shoppers<br><small>Source: CX Central (2026) · <a href="https://lighthousedata.io/data/abandon-complex-navigation-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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