B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- ab test lift distribution for Completed A/B tests (2026)
60% of completed A/B tests deliver under 20% lift.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Convert
Primary
Tier B
https://atlasperk.com/guides/website-conversion-for-travel/conversion-landing-pages/ ↗
Source Article
Conversion Landing Pages for Travel: 2026 Guide
Conversion Landing Pages for Travel
Market Verdict: Travel Landing Page Performance
Travel landing pages convert at a median 4.8% - 37% below the all-industry median of 6.6% (Unbounce, 2024). Yet the sector is under-invested: for every $92 spent acquiring visitors, only $1 goes to converting them (V…
Original Research
Convert
· Original study ↗
Methodology
Convert original data
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Completed A/B tests: 60% ab test lift distribution. Source: Convert (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-tests-under-20-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ab-tests-under-20-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ab test lift distribution for Completed A/B tests<br><small>Source: Convert (2026) · <a href="https://lighthousedata.io/data/ab-tests-under-20-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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