B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41.6%
41.6% -- share of ab tests inconclusive for A/B tests (e-commerce brands) (2026)
41.6% of A/B tests conducted by e-commerce brands are inconclusive.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41.6%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
91
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DRIP Agency
Primary
Tier B
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Source Article
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Original Research
DRIP Agency
· Original study ↗
Methodology
DRIP Agency's analysis of 91 e-commerce brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
A/B tests (e-commerce brands): 41.6% share of ab tests inconclusive. Source: DRIP Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-tests-inconclusive-rate
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<blockquote cite="https://lighthousedata.io/data/ab-tests-inconclusive-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41.6%</strong> -- share of ab tests inconclusive for A/B tests (e-commerce brands)<br><small>Source: DRIP Agency (2026) · <a href="https://lighthousedata.io/data/ab-tests-inconclusive-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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