B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

8% -- conversion increase for eCommerce store (2014)

Name: Conversion Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2014 · VWO

Changing CTA text from 'Add this to my Cart' to 'Buy Now' on PCMBtoday lifted conversions by 8%.

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Attribution: VWO View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2014

Entity

eCommerce store

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

VWO Primary Tier A

https://vwo.com/blog/ab-testing-tips-for-2014/?replytocom=3418 ↗

Confidence: 57/100 Vintage: 2014 Channel: Deep Crawl

Source Article

12 Game-Changing A/B Testing Tips for 2026

A new year demands fresh ideas, resolutions and plans. It’s that time of the year when you pull up your socks and take your conversion optimization strategy a notch higher. Here are 12 A/B testing tips that can prove to be a game-changer: 1) Follow the Scientific Method A/B testing is nothing short …

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Original Research

VWO · Original study ↗

Methodology

Changed CTA text from 'Add this to my Cart' to 'Buy Now'

Segmentation

Industrymarketing

Cite this stat

Plain Text

eCommerce store: 8% conversion increase. Source: VWO (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-testing-tips-2014-vwo-2

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<blockquote cite="https://lighthousedata.io/data/ab-testing-tips-2014-vwo-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- conversion increase for eCommerce store<br><small>Source: VWO (2014) · <a href="https://lighthousedata.io/data/ab-testing-tips-2014-vwo-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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