49% -- open rate increase ab testing for A/B tested emails (2026)

Name: Open Rate Increase Ab Testing Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2026 · Artemis Leads

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Attribution: Artemis Leads View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

49%

Unit

Percentage

Data Vintage

2026

Entity

A/B tested emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Artemis Leads Primary Tier A

https://www.artemisleads.com/resources-outbound-lead-generation/best-practices-for-crm-multichannel-… ↗

Confidence: 54/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Best Practices for CRM Multichannel Integration | B2B Outbound Lead Generation | B2B Outbound Lead Generation

Best Practices for CRM Multichannel Integration - Jul 15, 2025 - 14 min read Updated: Jan 7 CRM multichannel integration simplifies customer communication by unifying all channels - email, LinkedIn, phone, and chat - into one system. This prevents fragmented interactions, improves collaboration, and…

Original Research

Artemis Leads · Original study ↗

Methodology

Statistical increase from A/B testing

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

A/B tested emails: 49% open rate increase ab testing. Source: Artemis Leads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-testing-open-rate-increase

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<blockquote cite="https://lighthousedata.io/data/ab-testing-open-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- open rate increase ab testing for A/B tested emails<br><small>Source: Artemis Leads (2026) · <a href="https://lighthousedata.io/data/ab-testing-open-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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