B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- lift in auto loan applications for auto loan website visitors (2026)
An A/B test showed that prioritizing popular information produced 66% more auto loan applications.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Metrifi
Primary
Tier B
https://metrifi.com/research/product-page/ ↗
Source Article
Product page - MetriFi
Research
Product Page
Insights
- A/B test: Prioritizing popular information produced 66% more auto loan applications
- Increase leads by up to 68% by making your best account the default option
- Increase leads by up to 193% by using clear calls to action and gradual lead capture
- Increase leads by…
Original Research
Metrifi
· Original study ↗
Methodology
A/B test conducted by Metrifi
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
auto loan website visitors: 66% lift in auto loan applications. Source: Metrifi (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-test-popular-info-auto-loan-applications-66
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ab-test-popular-info-auto-loan-applications-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- lift in auto loan applications for auto loan website visitors<br><small>Source: Metrifi (2026) · <a href="https://lighthousedata.io/data/ab-test-popular-info-auto-loan-applications-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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