B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- auto loan click through lift for credit union auto loan page (2025)
Making rates and calculators prominent boosted auto loan click-throughs by 50% in an A/B test for Centricity CU.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MetriFi
Primary
Tier B
https://metrifi.com/blog/ ↗
Source Article
A/B Test Results and AI Visibility Research | MetriFi
Blog
-
A/B Test 98: Persistent header join button increased product page CTR 53%
A credit union's website header served only existing members with a login button while prospects had no persistent path to membership. Adding a blue "Join now" button next to "Log In" lifted product page CTR 53% at 100%…
Original Research
MetriFi
· Original study ↗
Methodology
A/B test result reported by MetriFi
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
credit union auto loan page: 50% auto loan click through lift. Source: MetriFi (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-test-auto-loan-ctr-lift-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ab-test-auto-loan-ctr-lift-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- auto loan click through lift for credit union auto loan page<br><small>Source: MetriFi (2025) · <a href="https://lighthousedata.io/data/ab-test-auto-loan-ctr-lift-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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