B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

46%

46% -- brand engagement inclusive content for AANHPI audience (2023)

Name: Brand Engagement Inclusive Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-06

2023 · Nielsen

AANHPI audiences are 46% more likely than the general population to purchase from brands that advertise in inclusive content.

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-07-06 · How we verify data →

Source verified Evidence graded

Value

46%

Unit

Percentage

Data Vintage

2023

Entity

AANHPI audience

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier A

https://www.nielsen.com/ko/news-center/2023/nielsen-reveals-increasing-value-of-aanhpi-tv-content-an… ↗

Confidence: 72/100 Vintage: 2023 Channel: Cc Extraction

Source Article

닐슨, 2023년 아시아계 미국인, 하와이 원주민 및 태평양 섬 주민(AANHPI) 다양성 인텔리전스 시리즈 보고서에서 AANHPI TV 콘텐츠와 시청자의 가치 증가를 밝혔습니다.

닐슨, 골드하우스와 협력하여 AANHPI 주도 텔레비전 콘텐츠에 대한 새로운 인사이트 공개 뉴욕 - 2023년 4월 26일 - 시청률 측정, 데이터 및 분석 분야의 글로벌 리더인 닐슨은 오늘 2023 아시아계 미국인, 하와이 원주민 및 태평양 섬 주민 다양성 정보 시리즈 보고서를 발표하고, 일반 인구에 비해 AANHPI 시청자가 약 27% 더 많은 스트리밍 콘텐츠를 시청하며, 스크린 점유율 10% 이상에서 AANHPI가 가장 많이 등장하는 플랫폼이 있다고 밝혔습니다. 또한 이 보고서는 상위 스트리밍 플랫폼에서 아시아계 콘텐츠의 높은…

Original Research

Nielsen · Original study ↗

Methodology

Nielsen custom analysis of national TV panel and streaming content viewing data from August 2022 to March 2023.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

AANHPI audience: 46% brand engagement inclusive content. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aanhpi-brand-engagement

HTML Embed

<blockquote cite="https://lighthousedata.io/data/aanhpi-brand-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- brand engagement inclusive content for AANHPI audience<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/aanhpi-brand-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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