B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- signup conversion lift for CTA copy change (your vs my free trial) (2025)
Changing CTA copy from 'Start your free trial' to 'Start my free trial' consistently produced 30% to 90% lifts in signups.
- Reported as a range of 30% to 90%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Michael Aagaard
Primary
Tier B
https://kirro.io/how-to-optimize-conversion-rate ↗
Source Article
How to optimize conversion rate (data-backed)
To optimize your conversion rate, start with your value proposition, then simplify your copy, speed up your pages, remove form friction, and test every change. That’s the order. Not because it sounds nice, but because research across 20,000+ pages shows these five areas have the biggest impact, in t…
Original Research
Michael Aagaard
· Original study ↗
Methodology
Range 30-90%; midpoint used. CRO researcher Michael Aagaard's tests
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTA copy change (your vs my free trial): 30% signup conversion lift. Source: Michael Aagaard (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aagaard-free-trial-copy-lift-30-90
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<blockquote cite="https://lighthousedata.io/data/aagaard-free-trial-copy-lift-30-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- signup conversion lift for CTA copy change (your vs my free trial)<br><small>Source: Michael Aagaard (2025) · <a href="https://lighthousedata.io/data/aagaard-free-trial-copy-lift-30-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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