B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- adoption rate for Aachi Masala (2025)
Aachi Masala achieved 70% adoption in three months with FieldAssist for rural territory management reaching 8 lakh outlets.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
800,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FieldAssist
Primary
Tier A
https://www.fieldassist.com/customer-story/customer-story-aachi-masala ↗
Source Article
Customer Story - Aachi Masala Boosts FMCG Sales Performance
Transforming Sales Efficiency for Aachi Masala with FieldAssist
Streamlined rural territory management to reach 8 lakh outlets and achieve 70% adoption in three months.
32
+
Countries
8
.9mn
Outlets
190
K
Users
75
K
Distributors
$
23
.6bn
GMV Tracked
Proven Outcome with FieldAssist
13
%
Outlet ROI g…
Original Research
FieldAssist
· Original study ↗
Methodology
Single-customer case study outcome reported by vendor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aachi Masala: 70% adoption rate. Source: FieldAssist (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aachi-masala-outlet-adoption-70pct
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<blockquote cite="https://lighthousedata.io/data/aachi-masala-outlet-adoption-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- adoption rate for Aachi Masala<br><small>Source: FieldAssist (2025) · <a href="https://lighthousedata.io/data/aachi-masala-outlet-adoption-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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