B
Evidence Grade B
Use with Hedging
Current
20%
20% — ad spending allocation for retail media (2027)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2027
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
95
Sources (4)
emarketer.com
Primary
Tier B
https://www.emarketer.com/content/what-advertisers-retailers-need-know-about-retail-media-2025 ↗
Also cited by
2026-03-09
woocommerce.com
https://woocommerce.com/posts/buy-now-pay-later-ecommerce/
2026-03-09
2026-03-13
Original Research
Emarketer
· Original study ↗
Segmentation
Industryretail_ecommerce
RoleAll marketers
Channelpaid_ads
Cite this stat
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Plain Text
retail media: 20% ad spending allocation. Source: emarketer.com (2027). Via Lighthouse Research Data — https://lighthousedata.io/data/CTV-ad-dollars-2027
HTML Embed
<blockquote cite="https://lighthousedata.io/data/CTV-ad-dollars-2027" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> — ad spending allocation for retail media<br><small>Source: emarketer.com (2027) · <a href="https://lighthousedata.io/data/CTV-ad-dollars-2027" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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