B
Evidence Grade B
Safe to Cite
Current
79.4%
79.4% -- online ad spend share for Spotify Advertising (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79.4%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
8,300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
79
Sources (3)
Spotify
Primary
Tier A
https://www.inpublishing.co.uk/articles/aa-and-warc-release-latest-report-24405 ↗
Source Article
AA and WARC release latest report
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected…
Also cited by
amraandelma.com
https://www.amraandelma.com/sensory-marketing-statistics/
2026-06-24
Advertising Association/WARC
https://marketingedge.com.ng/uk-advertising-spend-reached-9-2-billion-in-q1-2024…
2026-08-16
Original Research
Spotify
· Original study ↗
Methodology
Spotify Advertising and Mood Research collaboration surveying 8,300 shoppers
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Spotify Advertising: 79.4% online ad spend share. Source: Spotify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/72-6-percent-of-shoppers-notice-background-music
HTML Embed
<blockquote cite="https://lighthousedata.io/data/72-6-percent-of-shoppers-notice-background-music" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79.4%</strong> -- online ad spend share for Spotify Advertising<br><small>Source: Spotify (2026) · <a href="https://lighthousedata.io/data/72-6-percent-of-shoppers-notice-background-music" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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