B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- customer retention issue rate for eCommerce merchants surveyed (2023)
70% of surveyed eCommerce merchants reported having trouble with customer retention.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
82
Source
Aberdeen Group
Primary
Tier A
https://alchemyworx.com/uncategorized/7-strategies-for-retaining-customers-through-facebook-ads/ ↗
Source Article
7 Strategies for Retaining Customers Through Facebook Ads - Alchemy Worx
Facebook ads can be incredibly cost-effective for scaling your customer base. But once you’ve acquired new customers, you need to keep them. By focusing on customer retention through Facebook ads, you can not only boost your eCommerce sales, but also improve the ROI on your ad spend, because you’re …
Original Research
Aberdeen Group
· Original study ↗
Methodology
Aberdeen Group survey
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce merchants surveyed: 70% customer retention issue rate. Source: Aberdeen Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/70-percent-merchants-struggling-retention
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<blockquote cite="https://lighthousedata.io/data/70-percent-merchants-struggling-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- customer retention issue rate for eCommerce merchants surveyed<br><small>Source: Aberdeen Group (2023) · <a href="https://lighthousedata.io/data/70-percent-merchants-struggling-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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