B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
65%
65% -- social commerce integration rate for advertisers incorporating social commerce (2024)
65% of advertisers are incorporating social commerce into their retail media strategy.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Skai and Path to Purchase Institute
Primary
Tier A
https://martech360.com/marketing-automation/e-commerce/skai-deepens-full-funnel-omnichannel-solution… ↗
Source Article
Skai Deepens Full-Funnel, Omnichannel Solution for Commerce Media Advertisers
Skai, the leading omnichannel advertising platform focused on walled garden media, announced the next stage of its evolution at ShopAble 2024, the premier event for brands, agencies, and retailers, by presenting a suite of full-funnel innovations that will enable marketers to maximize their investme…
Original Research
Skai and Path to Purchase Institute
· Original study ↗
Methodology
2024 State of Retail Media Report from Skai and Path to Purchase Institute
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
advertisers incorporating social commerce: 65% social commerce integration rate. Source: Skai and Path to Purchase Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/65-percent-social-commerce-integration
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<blockquote cite="https://lighthousedata.io/data/65-percent-social-commerce-integration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- social commerce integration rate for advertisers incorporating social commerce<br><small>Source: Skai and Path to Purchase Institute (2024) · <a href="https://lighthousedata.io/data/65-percent-social-commerce-integration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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