B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
55%
55% -- consumer brand awareness via social media for consumers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (5)
The AD Leaf Marketing Firm
Primary
Tier A
https://adleafvegas.com/why-is-social-media-important-for-small-businesses-2/ ↗
Source Article
The AD Leaf Marketing Firm
In the past few years, B2B marketers have been forced to change their strategy due to COVID-19. Luckily for them, social media is the perfect solution to an un-wished change in networking, communication, and growth for many B2B companies.
The top marketers of B2B companies refocused stronger on thei…
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influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-15
Original Research
The AD Leaf Marketing Firm
· Original study ↗
Methodology
Recent studies
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
consumers: 55% consumer brand awareness via social media. Source: The AD Leaf Marketing Firm (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/55-percent-consumers-learn-about-brands-social-media
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<blockquote cite="https://lighthousedata.io/data/55-percent-consumers-learn-about-brands-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumer brand awareness via social media for consumers<br><small>Source: The AD Leaf Marketing Firm (2023) · <a href="https://lighthousedata.io/data/55-percent-consumers-learn-about-brands-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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