B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- blogging roi increase rate for marketers whose companies blog (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-business-blogging-leads-to-55-more-web… ↗
Source Article
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.
Spoiler: It is. It’s one of the best ways to establish thought leadership, get an audience’s attention, and build …
Original Research
HubSpot
· Original study ↗
Methodology
Source: HubSpot's 2025 State of Blogging Report
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
marketers whose companies blog: 50% blogging roi increase rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/50-percent-marketers-saw-higher-roi-from-blogging
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<blockquote cite="https://lighthousedata.io/data/50-percent-marketers-saw-higher-roi-from-blogging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- blogging roi increase rate for marketers whose companies blog<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/50-percent-marketers-saw-higher-roi-from-blogging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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