40% -- conversion rate email vs social for Email Marketing (2026)

Name: Conversion Rate Email Vs Social Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2026 · CustUp

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Attribution: CustUp View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2026

Entity

Email Marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CustUp Primary Tier A

https://www.custup.com/creer-une-newsletter-efficace-bonnes-pratiques-exemailing/ ↗

Confidence: 65/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Newsletter : Comment la Créer et la Réussir en 5 Étapes | CustUp

Comment créer une newsletter : best practices et exemples d’emailing Si vous vous interrogez encore sur l’intérêt de mettre en place une newsletter, il vous suffit juste de vous pencher rapidement sur les chiffres de l’email marketing pour être convaincu. En matière d’emailing les statistiques posit…

Original Research

CustUp · Original study ↗

Methodology

McKinsey

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Email Marketing: 40% conversion rate email vs social. Source: CustUp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/40-percent-more-conversions-email-vs-social

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<blockquote cite="https://lighthousedata.io/data/40-percent-more-conversions-email-vs-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- conversion rate email vs social for Email Marketing<br><small>Source: CustUp (2026) · <a href="https://lighthousedata.io/data/40-percent-more-conversions-email-vs-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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