B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48 hours
48 hours -- sellout time for 4 Ballarat St first stage (2021-05)
The first stage of 4 Ballarat St was fully committed in 48 hours following its launch in May 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48 hours
Unit
Duration Hours
Data Vintage
2021-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Plus
Primary
Tier B
https://www.mediaplus.com.au/how-content-marketing-transformed-assemble-futures-brand-campaign/ ↗
Source Article
How Content Marketing Transformed Assemble’s Brand Campaign
How Content Marketing Transformed Assemble’s Brand Campaign
Alongside four other agencies, Media Plus pitched for Assemble’s latest project at 4 Ballarat St, Brunswick and were selected for our strategy and campaign direction.
Assemble Futures is a housing model created by innovative developer, Asse…
Original Research
Media Plus
· Original study ↗
Methodology
Agency case study reporting campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
4 Ballarat St first stage: 48 hours sellout time. Source: Media Plus (2021-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/4-ballarat-st-first-stage-sold-out-48-hours
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<blockquote cite="https://lighthousedata.io/data/4-ballarat-st-first-stage-sold-out-48-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48 hours</strong> -- sellout time for 4 Ballarat St first stage<br><small>Source: Media Plus (2021-05) · <a href="https://lighthousedata.io/data/4-ballarat-st-first-stage-sold-out-48-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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