B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- user engagement lift for applications using 3D avatars (2022)
User engagement in applications using 3D avatars was 50% higher compared to those using 2D avatars.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
XR Association
Primary
Tier C
https://akool.com/knowledge-base-article/differences-between-2d-3d-and-animated-avatars ↗
Source Article
2D vs. 3D Avatars
Original Research
XR Association
· Original study ↗
Methodology
Cited from a 2022 XR Association study; secondary source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
applications using 3D avatars: 50% user engagement lift. Source: XR Association (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/3d-avatar-engagement-50-percent-higher
HTML Embed
<blockquote cite="https://lighthousedata.io/data/3d-avatar-engagement-50-percent-higher" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- user engagement lift for applications using 3D avatars<br><small>Source: XR Association (2022) · <a href="https://lighthousedata.io/data/3d-avatar-engagement-50-percent-higher" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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