B Evidence Grade B Graded under review Safe to Cite Current

38%

38% -- comparison tool adoption rate for top 60 e-commerce sites (2026)

Name: Comparison Tool Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2026 · n=60 · Baymard Institute

Cite this stat Share How we verify

Attribution: Baymard Institute View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2026

Entity

top 60 e-commerce sites

Sample Size

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Baymard Institute Primary Tier A

https://baymard.com/ecommerce-design-examples/39-comparison-tool?unauthorized=1320-crutchfield ↗

Confidence: 65/100 Vintage: 2026 Channel: Cc Extraction

Source Article

103 ‘Comparison Tool’ Design Examples – Baymard

Also referred to as: Compare Feature, Comparison Table What’s this? Here you’ll find 103 “Comparison Tool” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 327 e-commerce sites. (Note: this is less than 1% of the full research catalog.) 38% of t…

Also cited by

baymard.com https://baymard.com/ecommerce-design-examples/39-comparison-tool?unauthorized=13…

2026-07-17

clinicaltrialvanguard.com https://www.clinicaltrialvanguard.com/

2026-08-15

cepr.org https://cepr.org/

2026-08-15

Original Research

Baymard Institute · Original study ↗

Methodology

Sourced from Baymard’s UX benchmark of 334 e-commerce sites.

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

top 60 e-commerce sites: 38% comparison tool adoption rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/38-percent-ecommerce-sites-comparison-tool

HTML Embed

<blockquote cite="https://lighthousedata.io/data/38-percent-ecommerce-sites-comparison-tool" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- comparison tool adoption rate for top 60 e-commerce sites<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/38-percent-ecommerce-sites-comparison-tool" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →