B Evidence Grade B Safe to Cite Recent

30%

30% -- return on investment for paid plan users’ Mailchimp campaigns (2025)

Name: Return On Investment Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2025 · Mailchimp

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Attribution: Mailchimp View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2025

Entity

paid plan users’ Mailchimp campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (16)

Mailchimp Primary Tier A

http://www.mailchimp.com/affiliates/?aid=75df75c62ce6de4d2d11c6f23&afl=1 ↗

Confidence: 95/100 Vintage: 2025 Channel: Common Crawl

Source Article

Email & SMS Marketing Platform | Mailchimp

Email & SMS marketing minus the learning curve Drive revenue with intuitive marketing analytics, automations, and AI tools. EMAIL & SMS FOR ECOMMERCE Effortless growth powered by your data Use your data to power always‑on automations that help drive ROI for retailers of all sizes. EMAIL & SMS FOR SM…

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Original Research

Mailchimp · Original study ↗

Methodology

Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns.

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

paid plan users’ Mailchimp campaigns: 30% return on investment. Source: Mailchimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/30x-roi

HTML Embed

<blockquote cite="https://lighthousedata.io/data/30x-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- return on investment for paid plan users’ Mailchimp campaigns<br><small>Source: Mailchimp (2025) · <a href="https://lighthousedata.io/data/30x-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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