B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- followup response rate for Event leads followed up within 24 hours (2026)
Event leads followed up within 24 hours achieved a 35-45% response rate.
- Reported as a range (35-45%) across 30 events
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
30
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/event-lead-capture-follow-up-strategy ↗
Source Article
Event Lead Capture and Follow-Up: From Badge Scan to Booked Meeting | GTMStack
Event Lead Capture and Follow-Up: From Badge Scan to Booked Meeting
How to capture leads at B2B events, qualify them in real-time, and build automated post-event follow-up sequences that convert to pipeline.
GTMStack Team
Table of Contents
Your team just spent three days on their feet at a conferenc…
Original Research
GTMStack
· Original study ↗
Methodology
GTMStack tracking across 30 events; range 35-45%, midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Event leads followed up within 24 hours: 35% followup response rate. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/24h-followup-response-rate-40pct
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<blockquote cite="https://lighthousedata.io/data/24h-followup-response-rate-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- followup response rate for Event leads followed up within 24 hours<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/24h-followup-response-rate-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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