B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- roi need for clients (2025)
77% of clients stressed an increased need for creative work to demonstrate a return on investment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
680
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Up to the Light
Primary
Tier A
https://www.dba.org.uk/5-take-aways-from-the-2025-what-clients-think-report/ ↗
Source Article
5 take-aways from the 2025 'What Clients Think' report - Design Business Association
Main Content
5 take-aways from the 2025 ‘What Clients Think’ report
“Arguably, the biggest difference between agencies is not found in the quality of thinking and creative output, but in the quality of their client relationships.” ‘What Clients Think’ report
The 11th annual ‘What Clients Think’ repo…
Original Research
Up to the Light
· Original study ↗
Methodology
Based on 680 in-depth client interviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
clients: 77% roi need. Source: Up to the Light (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2025-what-clients-think-report-roi-need
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<blockquote cite="https://lighthousedata.io/data/2025-what-clients-think-report-roi-need" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- roi need for clients<br><small>Source: Up to the Light (2025) · <a href="https://lighthousedata.io/data/2025-what-clients-think-report-roi-need" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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